To design and manage the installation of the technology used in Dolby’s premier screening room is quite a compliment. Rethink is proud to announce their participation in this exclusive project for Dolby Laboratories in New York.Major Manufacturers: Strong 35mm, NEC D-Cinema Projector, Dolby Processors, Lake DSP, QSC Amps, Bittree Patchbays, Crestron Dimmers & Control, JBL Cinema Speakers, KRK surrounds, Sony HD-CAM, Panasonic D5

Client: Dolby Laboratories
Name: 24 Screening Room, 88 Screening Room & Project Room
Location: 1350 6th Ave, 28th & 1st Floors
Type: Design/Build
Architectural Firm: Hibbs Architecture
Major Mfg: Strong 35mm, NEC D-Cinema Projector, Dolby Processors, Lake DSP,
QSC Amps, Bittree Patchbays, Crestron Dimmers & Control,
JBL Cinema Speakers, KRK surrounds, Sony HD-CAM, Panasonic D5
Description:
Design and manage installation of all technology. Design includes a new 24 person private screening room, upgraded 88 screening room, project transfer suite, and a centralized machine room.

24 Person Screening Room
Room was to be the premier screening room in NYC in every aspect outside of physical size. The purpose of the room is to be rented for private executive level movie screenings, internal product testing, and of the utmost the ability to be the gold standard when problems arose with client films.
The room has two 35/70mm Strong projectors with mag penthouse readers, Dolby Digital basement readers, and red LED optical sensors. System can be cut over between multiple cinema processors for testing results or affects of new code. Output is fed through Lake processors prior to feeding the QSC amps that are split between behind stage and in booth. All I/O for every device goes though the patchbay for emergency routing and ease of configuration for special events, testing of new equipment or the addition of rental gear.
The room is also equipped with one NEC IS-8 D-Cinema projector, and Dolby Digital Cinema system for D-Cinema movie playback. The system is also tied to the central machine room on the 28th floor for central video deck control, or feeds to or from any other room in the facility.
All functions of the room are controlled by the dual Crestron touch panels. This includes stage lighting, recessed lighting, sconces, step lights, presentation curtain, skrim curtain, masking motors, and automatic door closer. The Crestron system also sets lighting presets in the areas outside of the screening room when leaving the dark room it gradually brings you back to bright lights.
All colors were chosen not to compete with the content on the screen while still having aesthetic appeal when the lights are on for presentations or meetings. The room is a fully floating room built on neoprene pucks with air return below the seating and supplied from above. All glass is double isolated Schott Amiran anti-reflective glass to keep light transmission high, and distortion low.

88 Person Screening Room (Prior MGM Screening Room)
Room was to be updated from the MGM Screening Room to the new Dolby Screening room and brought up to the correct technical standards. The purpose of the room is to be rented for private media relations level movie screenings, and internal product testing.
The room has two 35/70mm Strong projectors, Dolby Digital penthouse readers, and red LED optical sensors. Output is fed through Lake processors prior to feeding the QSC amps. The room is configured using JBL newest 3 way main stage speakers. All I/O for every device goes though the patchbay for emergency routing and ease of configuration for special events, testing of new equipment or the addition of rental gear. The booth also has custom designed 5.0 monitoring system that allows for speaker isolation, group monitoring, as well as a stereo mix-down to feed the lobby as people are exiting the space.
The booth is connected to the 28th floor by 12 strands of multimode fiber and can remotely control any of the video decks on this floor or feeds from any other room in the facility. This allows the use of one deck in multiple rooms better utilizing the purchase of expensive video equipment. The room is also equipped with one NEC IS-8 D-Cinema projector, and Dolby Digital Cinema system for D-Cinema movie playback.
Project Room
Room was to be used as a HD transfer and encoding suite designed to keep up with the current and up and coming proposed audio standards for digital cinema. The core of the room is designed around a Protools HD rig with 96 digital I/O for all routing needed for the room. The room also has a custom built DSP based Soundweb monitoring system that controls the 11.2 speakers within the space. The system not only allows for custom presets for different monitoring environments, but it can also be configured for non standard speaker setups for one off events.
28th Floor Conference Room
This room is a general purpose meeting space that has connectivity for a laptop to the 50” plasma. The display can also be fed from the machine room if needed.
20th Floor Conference Room
This room is the video conference room for the space and has a Polycom vsx7000 and single desk microphone for video conferencing. The system can connect to all internal sites via IP or external sites via ISDN lines. The system is displayed on a 50” plasma. The room also has an electric drop down screen for presentations via a portable projector.
Test Benches
All test benches on the 28th and 20th Floors are tied back to the central machine room for testing purposes. This allowed the engineers to setup test equipment local and then pipe it to the screening room for some testing without hahaving to move the setups.

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